Social Media Marketing Services

Social Media Development and Management for Law Firms.

At BoardroomPR, we manage every aspect of your firm’s social media, so you don’t have to. We work as an extension of your internal team–or your entire marketing team–depending on your structure.

 Here’s how we do it:

1. Strategy Development
We start with a discovery session to understand your firm, brand voice, goals, audience, and competitors.

Then we:

• Select platforms that align with your strategy (LinkedIn, Instagram, Facebook, YouTube, etc.)
• Develop audience personas for targeting
• Outline monthly content themes and formats
• Create a tone and visual style guide

 2. Content Planning and Creation
Each month we:

• Write and design posts (copy, graphics, video)
• Prepare a content calendar for client review
• Draft post captions with appropriate hashtags and tags
• Coordinate with attorneys or admins for timely news or input

 3. Posting and Engagement
We schedule and publish content on your behalf, and:

• Monitor audience responses
• Reply to comments when appropriate
• Flag comments or inquiries for your team
• Engage with relevant industry content or hashtags

 4. Analytics and Optimization
Each month, we provide performance reports that track:

• Engagement rate (likes, comments, shares)
• Reach and impressions
• Follower growth
• Website clicks or calls from social
• Video views and watch time

 We use this data to adjust what’s working, identify top-performing content types, and refine our strategy.

The Power of Video in Legal Social Media

No medium builds trust and engagement faster than video. From quick insights to in-depth explainers, video allows attorneys to show personality, explain value, and make a human connection. Social platforms also prioritize video in their algorithms, meaning you’re more likely to be seen–and remembered.

 At BoardroomPR, we help law firms:
1. Create Short-Form Videos

• We script, film, and edit short clips for LinkedIn, Instagram Reels, Facebook, and YouTube Shorts
• Short-form video performs exceptionally well, especially when painted with captions and formatted for mobile.

2. Use Video for FAQs and Explainers

• Clients want clarity. We help attorneys record quick answers to frequently asked questions, which we post to websites, YouTube, and social channels.
• These videos drive traffic from social to your firm’s website, improving engagement and conversation.

3. Record Behind-the-Scenes or Culture Content

• Social video helps firms attract not just clients, but talent. Office tours, community events, and “Meet the Team” content builds employer brand and relatability.
• Attorneys sharing personal stories (why they practice law, what a typical day looks like) build rapport and approachability.

4. Boost Visibility Through Paid Promotion

• We promote top-performing videos via paid campaigns to extend reach among targeted demographics.
• This approach helps you stay in front of your ideal clients or referral sources-especially if they’re not already following your page.

5. Repurpose Video Across Platforms

• One video becomes:
  • A LinkedIn post with transcript
  • A blog with embedded video
  • A reel on Instagram
  • A story on Facebook
  • A thumbnail on YouTube with SEO tags

This cross-platform strategy ensures you get the most value and reach from every piece of content.